PURE WEAR is a private brand of the Otto (GmbH & Co KG). The cotton used
for PURE WEAR articles stems from controlled organic cultivation and the
textiles are tested for harmful substances on a scale that exceeds statutory
requirements. So PURE WEAR textiles meet two requirements: they don't pose
any health hazard to the consumer and their production is eco-friendly.
- The percentage of organic cotton in PURE WEAR textiles must be at least
50%. Only blends with selected non-cotton fibres are permitted (modal,
silk, lyocell, elasthane, linen and wool). The use of conventional cotton
yarn (yarn from non-controlled organic cultivation) is forbidden.
Moreover, only yarn from organic cotton certified by SKAL (also known as 'Control
Union Certifications') may be used as a raw material. Other certificates
may only be considered following discussions with OTTO's Corporate
Responsibility Department in Hamburg and extensive testing.
- Almost 100 percent of OTTO's entire textile assortment carries the
'Kind to your skin – tested for harmful substances' seal. The seal's
requirements are orientated towards the Öko Tex 100 profile and textiles
carrying this seal are laboratory tested for these parameters. Alongside
tests for various heavy metals, parameters such as formaldehyde content,
pH value, phenols, arylamine, chlororganic carriers, organostannic
compounds, phthalates, allergy-inducing dispersant dyes, carcinogenic dyes
and PVC content are checked. However, the requirement profile for PURE
WEAR textiles also includes testing parameters for selenium, tin and
zinc. In all cases, PURE WEAR textiles must additionally remain within
the toxicity thresholds which otherwise only apply to clothing for babies.
- OTTO suppliers are trained within the framework of the Otto Group's
Social Programme and are regularly and independently audited for their
adherence to the Code of Conduct. Auditors must be accredited by Social
Accountability International (SAI). A more stringent qualification
process is applied to producers of PURE WEAR textiles: only companies that
have achieved a 'Good' audit score may be accepted as PURE WEAR producers.